Turning Complex Brand Strategy into Real-World Execution
I'm a Senior Graphic Designer with nearly 10 years of experience leading complete brand identity systems, custom e-commerce web design, 3D product visuals, and B2B marketing. I focus on practical problem
solving by balancing high-craft visual storytelling with efficient workflows that drive real business results.
Experience
Art Director / Founder | CHECKS//MATES | Los Angeles, CA | February 2025 — Present
Lead end-to-end web development and brand execution for digital properties on Shopify and Framer, producing custom 3D renders, visual assets, brand systems, and core UX messaging.
Direct end-to-end creative operations using ClickUp, scoping timelines and managing client deliverables to maintain high efficiency without sacrificing quality standards.
Utilize native Adobe Creative Cloud features to streamline retouching, concept exploration, and production prep.
Oversee vendor, contractor, and print supplier relationships to ensure physical packaging and marketing collateral meet exact pre-press standards.
Senior Graphic Designer | Ispire Technologies | Torrance, CA | July 2021 — February 2025
Spearheaded end-to-end B2B graphic design operations for a publicly traded cannabis hardware technology company, managing complex schedules, external agencies, and contractors using ClickUp.
Mentored, onboarded, and trained a Junior Graphic Designer, providing art direction and regular feedback that directly facilitated their promotion to Graphic Designer.
Partnered directly with C-suite executives, sales, product development, operations, and client leads at major cannabis brand partners to translate technical hardware specs into high-impact visual collateral.
Managed relationships with external agencies, contractors, domestic print vendors, and overseas manufacturing partners to guarantee precise pre-press production and strict budget adherence.
Created high-fidelity 3D hardware packaging and product visualizations using KeyShot for B2B sales enablement decks, product catalogs, trade show displays, and digital marketing materials.
Directed visual design for large-scale B2B trade show environments, event graphics, targeted digital campaigns, and 3 monthly print publication ads tailored to industry brand executives.
Designed and published high-converting digital landing pages, custom B2B sales collateral, and email marketing series to support lead generation and reduce enterprise client churn.
Graphic Designer | EZ Texting | Santa Monica, CA | October 2017 - June 2021
Collaborated cross-functionally with Creative, Content, and Digital Marketing teams to elevate brand identity and maintain visual consistency across all touchpoints.
Played a key role in a major company website redesign spanning 40+ pages, significantly improving visual hierarchy, user experience, and brand clarity.
Produced engaging motion graphics, animations, and video collateral for social channels and paid digital campaigns.
Partnered with the digital marketing team on A/B testing ad variations and redesigned 100+ SEO pages to drive higher conversion rates.
Developed multi-stage conversion funnel assets including CTAs, emails, design ebooks, whitepapers, and sales one-pagers.
Jr Graphic Designer | Common Sense Industries | Chatsworth, CA | October 2015 - October 2017
Partnered with senior design leads to execute print, digital, and social media marketing assets adhering to strict brand guidelines.
Skills
Education
B.A. in Design, University of California, Davis