Tidewell: A Luxury Beauty Brand

Translating Clinical Science into an Approachable E-Commerce Brand

Role

Senior Graphic Designer / Lead Designer

Services

Brand Identity Systems, Visual Strategy, 3D Product Rendering, Packaging Design & Pre-Press Production, E-Commerce Web Design

Tools

Illustrator, Photoshop, Shopify, Gemini, Blender

Duration

6 Months / Pre-Launch

The Challenge & Objective

Fresh off successful clinical trials, a new wellness brand needed help turning their scientific findings into a consumer-ready identity. They brought us two core products (a dietary supplement and a high-performance serum) that required a full brand system and an online store to start selling.

The Goal: Build a modern wellness brand identity and a responsive Shopify storefront that translates clinical proof into a clean, trustworthy shopping experience.
The Challenge: While the products were backed by strong clinical trial data, the brand needed to avoid feeling cold or pharmaceutical. We had to strike a careful balance: presenting hard scientific evidence in an authoritative way while keeping the brand feel warm, modern, and easy to digest.

Creative Approach & Strategy

Brand Identity & Origin: The core ingredient comes from wild North Atlantic seaweed, so we built the brand name, Tidewell, around that origin story. Drawing inspiration from the rugged northern coastline, we paired deep ocean blues with refined gold accents to establish a grounded, luxurious feel.
3D Packaging Visualization: Using Blender, I built and rendered photorealistic product assets. This gave the client an exact preview of the final glass jars, bottles, and box packaging before committing to factory production.
Balanced E-Commerce Design: We structured the Shopify site to present complex clinical trial results without overwhelming shoppers. The site layout lets research-driven buyers dive deep into data graphs, while giving casual browsers clear, bite-sized product benefits so they can buy with confidence.

Deliverables & Production Execution

Brand Identity System: Full brand guidelines covering logo applications, color palette, typography, icon sets, and textures.
3D Visual Assets: High-resolution Blender product renders for the website, digital marketing campaigns, and social channels.
Pre-Press & Vendor Handoffs: Created vendor-ready dielines, managed print tolerances, and handled direct proofing with manufacturers to ensure screen-to-print accuracy.
Packaging Suite: Custom box and bottle packaging designed in strict accordance with FDA compliance guidelines for supplements and topical serums.
Custom E-Commerce Storefront: A custom-built Shopify site optimized to educate potential customers without ever feeling overly clinical or technical.

Business Impact & Results

Successfully launched two flagship products on time with a cohesive, compliant, and production-ready packaging system.
Built an intuitive e-commerce experience that converted complex scientific data into clear selling points, driving high early customer trust.
Streamlined pre-production by using 3D renders for website launch assets and client approvals well before physical inventory arrived.